Last Tuesday morning, I found myself standing in the baking aisle of my local grocery store, staring at a display that made me do a double-take. There, nestled between the familiar boxes of brownie mix and cookie dough, were two packages I’d never seen before—but the orange and pink logo was unmistakable. Dunkin’ had somehow made its way from my morning coffee run to my afternoon snack cabinet.
It’s that moment when your two worlds collide in the best possible way. You know the feeling—like when your favorite restaurant starts selling their signature sauce in bottles, or when that amazing local bakery finally opens a second location near your house. Suddenly, the treats you’ve been craving don’t require a special trip anymore.
This time, Dunkin’ is teaming up with Brownie Brittle to create something completely new for grocery store shelves, and I couldn’t resist grabbing both varieties to see what all the fuss was about.
Dunkin’ Brings Coffee Shop Flavors Home
These new Dunkin’ grocery store treats represent a fascinating expansion beyond the coffee chain’s traditional offerings. Rather than simply repackaging existing donuts or coffee products, Dunkin’ has partnered with Brownie Brittle—a brand known for its thin, crispy brownie-inspired snacks—to create two completely new flavor experiences.
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The collaboration introduces the Dunkin’ Sprinkled Donut Blondie Brittle and the Dunkin’ Original Glazed Donut Brownie Brittle. Each variety transforms the beloved textures and flavors of classic Dunkin’ donuts into a completely different snacking format that’s perfect for grocery store shelves.
“We’re seeing more coffee brands expand into the retail space because consumers want those familiar flavors they can enjoy at home,” says food industry analyst Maria Rodriguez. “It’s about extending that brand experience beyond the four walls of the coffee shop.”
The timing couldn’t be better. With more people working from home and looking for convenient snacking options, these Dunkin’ grocery store treats fill a sweet spot between indulgent dessert and everyday snack.
What Makes These Treats Special
After trying both varieties, I can tell you these aren’t just regular brownies with Dunkin’ branding slapped on the package. Each bite delivers genuine donut-inspired flavors in Brownie Brittle’s signature thin, crispy format.
Here’s what sets each variety apart:
| Product | Key Features | Taste Profile | Texture |
|---|---|---|---|
| Sprinkled Donut Blondie Brittle | Colorful sprinkles, blondie base | Sweet vanilla with nostalgic donut flavor | Light, crispy, crunchy |
| Original Glazed Donut Brownie Brittle | Glazed donut inspiration, chocolate base | Rich chocolate with sweet glaze notes | Thin, satisfying crunch |
The Sprinkled Donut variety particularly impressed me. Those colorful sprinkles aren’t just for show—they add tiny bursts of sweetness and a fun textural element that really does remind you of biting into a classic sprinkled donut. The blondie base provides a buttery, vanilla-forward foundation that’s less intense than traditional chocolate brownies.
The Original Glazed version takes a different approach, combining the familiar richness of brownie with subtle glazed donut sweetness. It’s like someone took the best parts of a chocolate frosted donut and transformed them into a completely different snack experience.
“The challenge with these collaborative products is making them taste authentic to both brands,” explains snack food developer James Chen. “You want people to immediately recognize both the Dunkin’ flavors and the Brownie Brittle texture.”
Why This Matters for Snack Lovers
These new Dunkin’ grocery store treats signal a larger trend in how we think about our favorite flavors. No longer are we limited to experiencing certain tastes only in their original format or location. Want donut flavors but prefer a crunchier texture? Now you’ve got options.
For busy families, these treats offer several practical advantages:
- Longer shelf life than fresh donuts
- Portion-controlled snacking without the temptation of a full dozen
- Easy to pack for lunches or road trips
- No need to make a special trip to Dunkin’ for that flavor fix
The convenience factor can’t be overstated. During my taste test, I found myself reaching for pieces throughout the afternoon—something I definitely can’t do with traditional donuts without feeling completely stuffed.
“These products work because they solve a real problem,” notes consumer behavior expert Sarah Martinez. “People love Dunkin’ flavors, but they don’t always want the commitment of a full donut or the hassle of leaving the house.”
Parents, in particular, might appreciate having a Dunkin’-flavored treat that doesn’t come with the sugar crash that often follows traditional donuts. The brittle format naturally limits portion sizes while still delivering that satisfying sweetness kids (and adults) crave.
From a practical standpoint, both varieties store easily in pantry or desk drawer, making them perfect for those moments when you need a quick sweet pick-me-up. They’re also surprisingly shareable—the thin, breakable format makes it easy to offer pieces to coworkers or family members without committing to splitting an entire donut.
The grocery store placement also means you’re more likely to discover them during regular shopping trips, rather than having to specifically seek them out. That kind of impulse discovery often leads to the most delightful snacking experiences.
As someone who’s always looking for new ways to satisfy my sweet tooth without derailing my entire day, these Dunkin’ grocery store treats hit a sweet spot I didn’t even know I was looking for. They’re indulgent enough to feel special, but practical enough to become a regular pantry staple.
Whether you’re a longtime Dunkin’ fan or just someone who appreciates innovative snacking options, these new treats deserve a spot on your grocery list. They prove that sometimes the best collaborations happen when brands step outside their comfort zones and reimagine what their signature flavors can become.
FAQs
Where can I find these new Dunkin’ grocery store treats?
They’re rolling out to major grocery chains nationwide, typically found in the snack or baking aisles alongside other Brownie Brittle products.
How much do the Dunkin’ Brownie Brittle treats cost?
Pricing varies by retailer, but expect them to be priced similarly to other premium snack options, typically around $3-4 per package.
Do these taste exactly like Dunkin’ donuts?
They capture the essence of the donut flavors but in a completely different texture format—think inspired by rather than identical to.
Are there any other Dunkin’ flavors planned for this collaboration?
While no additional flavors have been officially announced, the success of these two varieties could lead to more flavor options in the future.
How long do these treats stay fresh?
Like other Brownie Brittle products, they have a longer shelf life than fresh baked goods and should stay crispy when stored properly in a sealed container.
Can I use these in recipes or just eat them as snacks?
While they’re designed as standalone snacks, creative bakers could certainly incorporate them into dessert recipes as a crunchy topping or mix-in ingredient.
